Content creators and marketers are always looking for new ways to broaden their online reach. YouTube Shorts is an exciting new TikTok-like format that gives content creators a new way to connect with their audience on the world’s most popular video platform. They are 60-second videos that can be watched at any time and from any location. In addition, they can be viewed on desktop and mobile, but they must be uploaded in a vertical or square aspect ratio. Although both formats are supported, it is recommended that one should use the vertical 9:16 video aspect ratio.
YouTube is determined to uplift this new feature, which one can and should take advantage of because it is the newest player in the short video market and has the potential to become the next ‘big’ platform in 2022. One of the best things about YouTube Shorts is how easy they are to find since YouTube has rolled them out globally. This is in contrast to YouTube stories, which are only limited to mobiles and disappear from a creator’s channel after a week. While Shorts can appear on mobiles due to their vertical aspect ratio, they can also be viewed on a desktop by anyone using YouTube and stay on a channel for an indefinite time.
Shorts are already proving to be a powerful way to expand one’s reach when it comes to building a YouTube channel. Despite being a relatively new addition to the platform, YouTube Shorts are already being viewed more than 15 billion times per day worldwide. Given its enormous popularity and the potential for even greater growth, incorporating this type of content into the channel’s strategy appears to be an easy and commendable choice. This is why the YouTuber Vlad Buryanov started making short videos on his channel, Vlad SlickBartender.
Vladymyr Buryanov is a world-renowned bartender and social media sensation who uses his bartending expertise to create amazing social media content. Buryanov was born in the Ukrainian city of Yalta and attended the Yalta Commercial College. The US-based artist, also known to his fans as ‘Vlad SlickBartender,’ has already established himself as one of the top bartenders on YouTube. He has been uploading videos to his Vlad SlickBartender YouTube channel since 2015.
The content creator now has more than 10 million followers from all over the world on TikTok and more than 2.9 million subscribers on YouTube, with a rapidly growing fan base across all popular social media platforms.
When COVID-19 emerged and people were confined to their homes, Buryanov’s fascinating content, which ranged from cocktail recipes to abstract ice sculptures, piqued the interest of the general public and helped him gain a large fan following of around 10 million followers on TikTok, more than half a million followers on Facebook and Instagram, and over 2 million YouTube subscribers. The larger following helped him land endorsement deals with a number of companies. This made him wonder if he could make a living out of YouTube.
Buryanov created the majority of his videos to aid in the professional development of inexperienced bartenders but slowly began focusing more and more on providing value as well as entertainment to a larger demographic. These short videos aided in the expansion of his viewers and most importantly, they improved Buryanov’s YouTube creative marketing process.
Buryanov’s educational videos on bartending not only solidify his position as an exceptional content creator but also provide a framework for aspiring individuals who want to pursue a career in the industry.