Kim Kardashian Draws Backlash on New Skincare Brand Announcement

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Photo: Api

Kim Kardashian’s new skincare line has been met with harsh criticism from critics, who say its design aesthetic strongly resembles that of another well-known celebrity brand.

On Thursday, the socialite launched her skincare line, SKKN BY KIM – a nine-product skincare line – elaborating that she’d designed the items “so that everyone can feel confident in their skin.” 

It didn’t take long for social media enthusiasts to realize that the new line was strongly similar to an Skn by LH, a beauty product released last year by American model and entrepreneur Lori Harvey.

Page Six reports outpouring comments surged on social media, pointing out the visible similarity. 

“Anyone with a fully developed brain and a pair of working eyeballs can clearly see that S-K-N and S-K-K-N is the same,” wrote an Instagram user, according to the publication. “You could be so creative with your kids’ names. Now all of a sudden, you lost creativity? … At this point, it’s pretty much giving copy and paste.” 

The same handle indicated that 41-year-old Kardashian “has a history,” as a Twitter user alleged the reality show star of “stealing from a black woman for the thousandth time.” 

“Why would kim do a line called SKKN when lori Harvey has SKN. who’s [sic] bright idea was that?” another user said. 

Another critic has asked: “Did Kim Kardashian really name her skincare like SKKN because LoryHarvey already took SKN??” 

Kardashian’s brand will launch on June 21, eight months following Steve Harvey’s model daughter’s drop of her five-step line. 

Unlike her sister Kylie Jenner’s skincare line, Kim Kardashian’s skincare line is on the higher end of prices, with fans desiring to purchase everything at $870 for an entire collection.

“It’s definitely more prestige, and in order to get the types of ingredients that I would not really miss out on, it was kind of a necessity,” she said in an interview with NY Times. “I tried to get the quality for the best price that we could, especially the vitamin C serum.” 

The SKKN line is a revolutionary way for retailers and brands to offer customers refillable items. When you purchase your pod, you can enjoy 15% off.

Kim made her brand lean more on a go-to neutral theme for the packaging, while Lori’s set is a bright teal. However, even with that slight difference, critics claim the products have a pretty strong resemblance.