Viktrs Monetizes Music Videos for Artists – Roisin O’Hagan’s “Sunset Valley”

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British tech outfit Viktrs are reimagining videos, allowing artists to monetize their music videos by providing viewers with a more expansive visual experience.

Their technology unlocks the dormant value of video through a discoverable, shoppable, and explorable embed, solving audience curiosity seamlessly and instantaneously. The Viktrs interface contains four tabs for audience exploration: Products, People, Gigs & Music, and Inspirations, offering audiences a wealth of in-video content to interact and engage with.

First, audiences are able to effortlessly discover and shop any products, services, or locations that the artist has tagged in the video, from sneakers to hotels. Through brand connections and affiliate networks, artists can generate a new revenue stream. Audiences can also discover and connect to the people involved in the creation of the video, with a direct link to their preferred social media platform, showcasing the wider community that was part of bringing the music video vision to life and giving ‘credit where credit is due.’

Artists are also able to share the inspirations behind the video and the song in the Inspirations tab, drawing attention to a charity or social cause that they want to support with their fans, providing genuine and lasting impact away from the video itself. Viktrs also provides links to the artist’s streaming profiles and tickets for upcoming shows, so that audiences can easily purchase and continue to support their favorite artists.

Viktrs’ latest release is with Americana pop/rock singer-songwriter, Roisin O’Hagan and her video “Sunset Valley.” Inspired by the driven, pop/rock sounds of Counting Crows and the romantic lyricism of Bruce Springsteen and Taylor Swift, the track illustrates the nostalgic picture of a love from the past that feels like unfinished business.

O’Hagan explains, “‘Sunset Valley’ and its characters are fictional, but they tell a story I feel everyone can relate to; that first time you fall in love. Life moves on from your first heartbreak. People grow, move away from their hometown, chase dreams, and meet new horizons. Yet, thinking back to the first time, can still bring you to that time, place, and all its passion.”

Thrumming with potent, alluring Americana textures, a galvanizing rhythm, and O’Hagan’s deluxe, nuanced twangy-lite voice, “Sunset Valley,” vaguely reminiscent of Taylor Swift, but with more expressive vocals, the tune is at once vibrant and captivating.

As the video plays, the Viktrs embed provides a panel to the right, including where to buy the dress O’Hagan wears in the video, along with the producer, musicians, etc.

Watch the Viktrs video.

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Watch the Viktrs video.